Internet Marketing Ace

Before you turn away thinking that such a funny expression cannot mean much, let me quickly explain that Bum Marketing is a new internet marketing model. And you need no capital and no website to be able to start on Bum Marketing and start earning good money – yes, even a bum can do it!

Bum marketing is essentially a variation of Article Marketing, but with tremendous focus on search engine marketing and the financial gains to be made from it.  

Article Marketing

Article Marketing has been used for quite some time now by professionals and business owners to get some free publicity. For example, a tax firm in the months leading to tax returns, may write up an article ‘Best ways of investing to minimize taxes’ and submit it to a newspaper who will publish the article along with the firms’ contact details. Since the firm may be operating on a limited advertising and marketing budget, they get free publicity with the publishing of the article. Also since the newspaper may also be operating on a limited budget, through this article, not only do they get free content but its popularity could also bring it more readers. The arrangement thus works out to be advantageous to both.

Online Article Marketing

The same principles that guided article marketing in the traditional print media also guide them in the online world. An increasing number of ecommerce sites and content sites again establish the same kind of relationship between them. Online article marketing can provide publishers with free content and advertisers with some free publicity.

However, there is a new feature in online article marketing. Most articles are now written with search engines in mind. Target audiences are identified, keywords researched and articles with these keywords are written to be given to publishers who cater those specific target audiences. For example,

Back to Bum Marketing

Bum Marketing has taken this concept of optimizing articles for search engines to an entirely new level.

If you have done your keyword research well and written an article optimized for search engines, there is a very good chance that your article will get a very good search engine ranking. When a reader reads your article, he is also likely to be looking at the affiliate links that will appear on your article. If the reader gets interested in any of the products or services and makes a purchase through your link, you also have made a sale. That in simple terms is what Bum Marketing is all about.

To experience Bum Marketing try the following four steps -

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  Identify the audience that you can comfortably write for

  Research the keyword phrase that has the lowest competition

  Compose an article and optimize it for search engines using the particular keyword phrase.

  Publish your article in various popular websites.

Bum marketing has proved to be a simple, reliable way of generating income on the web and you can be a part of this too.

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