Internet Marketing Ace

There is mixed emotions about the concept of whether or not article marketing still works for driving targeted visitors to your site and building backlinks for the search engines. While some absolutely love and swear by article marketing, there are others who cannot stand it and think it is a complete waste of time. Then there are still those that do not know enough about article marketing to have an opinion.

If you are still sitting on the fence trying to decide whether to keep up with your article marketing efforts, there are a few things you should consider. Here is a Pros and Cons list of some things you may want to think about.    

PROS

It’s FREE!

In the BUM marketing method of affiliate marketing, utilizing the benefits of article marketing is one of the key successful factors to use to make money from other people’s products. You can submit articles to any number of directories available which can be hundreds, depending on how much time you want to invest in the submission process.

Having said the Free factor, you can also be picked up by any number of readers who would like to add your article their site. This in return creates many backlinks to your site building up your ranks in the search engines.

Article marketing has the power to provide you with a constant flow of traffic for years to come. Once your article is submitted to the directories, it can be found through a search using the keywords you have included for years, even long after hundreds of other article submissions have buried it. Once people have put your article with your link on their site, any visitors that come to their sites for years to come can find your article to read.

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CONS

It takes a long time to build back links and gain a steady stream of visitors to your site. If you want faster results, you need to submit hundreds of articles using good keywords. Some people do not have the time to do this. Others who do not have the ability to write articles may not have the money to pay for that amount of articles to be written for them.

If you do not write an article that has good keywords on a topic that is searched for by many people, your article will not be wanted for anyone’s site. In addition, if you do not use keywords, or have poor writing, your article will not be picked up. For many people, this could be very discouraging, especially if they do not have the means to hire someone professional.

Another negative aspect to article marketing is the fact that you have no control over which sites your article is put onto. Some people put up your article on a site that is not written in proper English, or may have topics you are not in favor of. You may feel this could hurt your credibility. More often than not, you will just not receive the right targeted traffic to help your business grow.

Knowing the pros and cons of article marketing will allow you to decide if you think article marketing still works to help grow your business and gain targeted traffic or not. Even if you are unsure, trying it out will allow you to see what types of results you could achieve.

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